Last updated: May 2026 — James Whitfield, Allianceelectrical

Privacy Policy

Last updated: January 2026

This Privacy Policy explains how Allianceelectrical, operated by James Whitfield and accessible at allianceelectrical.co.uk, collects, uses, stores, and protects personal information obtained from visitors to this website. By using allianceelectrical.co.uk, you agree to the practices described in this policy. If you do not agree, please discontinue use of the site immediately.

1. Who We Are

Allianceelectrical is an independent online casino review website providing information, ratings, and editorial content about online gambling platforms available to players in Great Britain. The data controller responsible for your personal information is James Whitfield, the owner and author of allianceelectrical.co.uk. All data-related enquiries should be directed to James Whitfield using the contact details provided at the end of this policy.

2. Information We Collect

When you visit allianceelectrical.co.uk, we may collect the following categories of personal and non-personal information:

• Usage Data: IP addresses, browser type, operating system, pages visited, time spent on pages, and referring URLs.
• Contact Information: Name and email address if you voluntarily contact us via any enquiry form or email.
• Cookie Data: Preferences and behavioural data collected through cookies and similar tracking technologies.
• Analytics Data: Aggregated statistical data about how users interact with allianceelectrical.co.uk, collected through third-party analytics tools.

We do not knowingly collect sensitive personal data, financial information, or data from individuals under the age of 18. Allianceelectrical.co.uk is strictly intended for adults of legal gambling age in Great Britain.

3. How We Use Your Information

Personal and non-personal data collected by allianceelectrical.co.uk is used for the following purposes:

• To monitor, maintain, and improve website performance and user experience.
• To analyse visitor behaviour and understand how content is consumed.
• To respond to enquiries or correspondence submitted to James Whitfield.
• To comply with applicable legal obligations under UK and international law.
• To detect, prevent, and address technical issues or fraudulent activity.

4. Cookies

Allianceelectrical.co.uk uses cookies to enhance your browsing experience. Cookies are small text files placed on your device when you visit a website. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a defined period.

Cookies used on this site may include analytics cookies, preference cookies, and third-party advertising or affiliate tracking cookies. You may control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of allianceelectrical.co.uk.

5. Third-Party Links and Services

Allianceelectrical.co.uk publishes reviews and recommendations that contain links to third-party online casino and gambling platforms. When you click on these links, you will be directed to external websites that operate under their own privacy policies. James Whitfield and allianceelectrical.co.uk accept no responsibility for the privacy practices or content of any third-party websites. We strongly encourage you to review the privacy policy of any external site before providing personal information.

We may also use third-party services such as Google Analytics to collect and analyse usage data. These providers may process data in accordance with their own privacy policies and terms of service.

6. Your Rights Under GDPR

As a resident of the United Kingdom or European Economic Area, you are entitled to the following rights under the UK General Data Protection Regulation and the Data Protection Act 2018:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of any inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data where no legal basis for retention exists.
• Right to Restriction: You may request that we limit how we process your data in certain circumstances.
• Right to Object: You may object to processing based on legitimate interests.
• Right to Data Portability: You may request your data in a structured, machine-readable format.

To exercise any of these rights, please contact James Whitfield directly using the details below. We will respond to all verified requests within 30 days in accordance with applicable legislation.

7. Data Retention

Allianceelectrical.co.uk retains personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Analytics and usage data is typically retained for a period not exceeding 26 months.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure, and allianceelectrical.co.uk cannot guarantee absolute data security.

9. Changes to This Privacy Policy

James Whitfield reserves the right to update or amend this Privacy Policy at any time. Any changes will be published on this page at allianceelectrical.co.uk with an updated revision date. Continued use of the website following any changes constitutes your acceptance of the revised policy.

10. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Name: James Whitfield
• Website: allianceelectrical.co.uk
• Role: Data Controller and Site Owner

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection, at ico.org.uk if you believe your data has been handled unlawfully.